en
WELCOME TO A PLACE WHERE ALL NEW IDEAS ARE SIGNIFICANT
"The Other Way"
WHAT WE DO
WE ARE HERE TO INVEST IN BUSINESSES

Fakher Holding has been established with the aim of creating a business ecosystem in the specialized fields of post, logistics, e-commerce, manufacturing and trades. Our main goal is creation of new businesses in aforementioned fields and provide products and services in the context of those businesses. Beside creation of new job opportunities, Fakher holding task is creation of appropriate infrastructure, based on information Technology which will result to life welfare level upgrade. Our main strategy is to attract creative ideas, investors, advisers and experts. We endeavor to take solid step towards our mission to upgrade Iran’s economy and welfare.

ABOUT FAKHER
WE ARE A HOLDING AND INVESTMENT COMPANY

Fakher Holding has been established with the mission of formation and management of Fakher ecosystem and strategic management of her subsidiaries and affiliates. Fakher holding is determined to create new businesses and develop appropriate infrastructure, to form a comprehensive exchange of values among people, government and suppliers of goods and services.

HOLDING
INVESTMENT
Fakher Holding has been established with the mission of formation and management of Fakher ecosystem
We embrace new thoughts, concepts and ideas. Our value is to thrive, nourish and shape quality businesses and empower Fakher ecosystem.
WHO WE ARE

Fakher holding considers the organizational culture, as a sharable and transferable pattern. Special architecture of human resources, tailored to the goals of the Holding, directs realization of the new organizational concepts.

HR STRATEGY
• Attracting professional human resources
• Engagement
• Continuous staff training and development
• Knowledge management
• Focus on employee wellbeing
• Rewarding
• Employee relations
OUR CULTURE
Fakher Holding’s organizational culture is based on shared values such as creativity, entrepreneurship, coaching and social responsibility which influences the organization’s members’ manner and mindset.
+ 1
Projects under execution
+ 1
Number of attained businesses
+ 1k
Direct employment
+ 1k
Indirect employment
1
startups
FAKHER HOLDING AT A GLANCE

ANNUAL REVIEW

11% Trades and Manufacturing 36% E-Commerce 53% Logistic
2020-07-04

Making Uncertainty Work

Three Lessons on Making Uncertainty Work in Your Favor, Larry Robertson , JUN 2020

When faced with trouble, the most adaptive leaders focus on a few key things and thrive.

It's unquestionable, these are uncertain times. As such, two deceivingly simple things hold true. The first, is that we have to relearn what we can rely on. The second, is that the ability to think differently or creatively quickly rises from a want to a vital need.

These simple truths are more nuanced than they first appear, and the implications of seeing (or missing) the gradation is critical for leaders, and especially entrepreneurs.

If you're only looking at the most immediate and obvious forms of uncertainty right now, you're missing the more important trend line. For the past 20 years, the environment in which we work and live has become increasingly uncertain. The proof is captured in countless annual leadership studies, from sources as diverse as PwC's CEO Survey, to the World Economic Forum's risk report.

Representative of the findings, PwC revealed that a full four in five leaders (82 percent) describe the world in which they must now lead by a single word: unpredictable. What's more, the 2018 WEC risk report made clear that the very nature of change is changing, becoming ever more complex. The upshot: while once more episodic, uncertainty is constant. Beyond predicting the path forward, walking it has become increasingly challenging.

What's fascinating is how consistently these same leaders say that the way forward isn't about strategy, or best practices, or any of the things that tend to get the most attention. Rather, it's about creativity.

For many organizations, uncertain times are the signal to batten down the hatches and stick ever more closely to what we know. And yet, even those who default to this falsely safer approach seem to know a more creative, adaptable, fluid approach is what's truly needed (77 percent according to PwC's CEO survey). What most lack is an understanding of how. That's where the "Three Acts of Creation" come in.

As simple as they may at first sound, as an advisor I've seen three simple acts--consciously recognized and applied as a habit-- to be the greatest source of adaptability, creativity, and resilience for leaders. Those "Three Acts of Creation," as I call them, are: choice, reaction, and improvisation. 

Choice

Choice is powerful, so much so that indecision is still a choice. It's the active thought and engagement in each and every choice that separates the quick from the dead in uncertain times. Too often, even without being conscious of it, we allow uncertainty to put us on autopilot, to simply do rather than to wonder, consider, and think anew about our choices.

Reaction 

The hidden danger of choice is that when we make one, we tend to assume the best will follow. That's why reaction is the second powerful and critical act of creation. In truth, reaction is the beginning of a new choice. The difference is that reaction most often begins with two silent handicaps. When the result of a choice is positive, we tend to let overconfidence cause us to drop our guard as we react. When it's negative, we often move backwards, not forwards, and seek to defend. There is no backwards in uncertain times.   

Read More: Three Lessons on Making Uncertainty Work in Your Favor

2020-06-22

O2O Commerce

Conquering Online-to-Offline Retail’s Trillion Dollar Opportunity,Aaron Orendorff ,May 2018

By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market.

This article examines proven approaches for connecting O2O (online-to-offline) commerce, including how Shopify Plus helped:

Magnolia Market bridge the physical-to-digital gap with AR
Allbirds grow into a $100M O2O footwear business in two years.

Last year when Amazon acquired Whole Foods for a staggering $13.7 billion, the topic of O2O commerce exploded.

Why? Because even though consumers are used to buying things like books, fashion, and electronics online … 82.5% of all retail sales will still happen inside physical stores as late as 2021.

This gap has come to be known as the “Trillion Dollar Opportunity” in media outlets like The Wallstreet Journal, Inc., Forbes, and more. What does it take to succeed?

Read More:O2O Commerce

GET IN TOUCH

LETS START A JOURNEY

Main Office: Unit 4, 4Th Floor, Fakher Building , No.12, West Taban st., Nelson Mandela Boulevard, Tehran-Iran
Tel: +98 (21) 8867 8225 – Fax:
Email: info@fakher.ir
WELCOME TO A PLACE WHERE ALL NEW IDEAS ARE SIGNIFICANT
"The Other Way"
SCROLL DOWN TO CONTINUE
WHAT WE DO
WE ARE HERE TO INVEST IN BUSINESSES

Fakher Holding has been established with the aim of creating a business ecosystem in the specialized fields of post, logistics, e-commerce, manufacturing and trades. Our main goal is creation of new businesses in aforementioned fields and provide products and services in the context of those businesses. Beside creation of new job opportunities, Fakher holding task is creation of appropriate infrastructure, based on information Technology which will result to life welfare level upgrade. Our main strategy is to attract creative ideas, investors, advisers and experts. We endeavor to take solid step towards our mission to upgrade Iran’s economy and welfare.

ABOUT FAKHER
WE ARE A HOLDING AND INVESTMENT COMPANY

Fakher Holding has been established with the mission of formation and management of Fakher ecosystem and strategic management of her subsidiaries and affiliates. Fakher holding is determined to create new businesses and develop appropriate infrastructure, to form a comprehensive exchange of values among people, government and suppliers of goods and services.

HOLDING
INVESTMENT
Fakher Holding has been established with the mission of formation and management of Fakher ecosystem
We embrace new thoughts, concepts and ideas. Our value is to thrive, nourish and shape quality businesses and empower Fakher ecosystem.
WHO WE ARE

Fakher holding considers the organizational culture, as a sharable and transferable pattern. Special architecture of human resources, tailored to the goals of the Holding, directs realization of the new organizational concepts.

HR STRATEGY
• Attracting professional human resources
• Engagement
• Continuous staff training and development
• Knowledge management
• Focus on employee wellbeing
• Rewarding
• Employee relations
OUR CULTURE
Fakher Holding’s organizational culture is based on shared values such as creativity, entrepreneurship, coaching and social responsibility which influences the organization’s members’ manner and mindset.
+ 1
Projects under execution
+ 1
Number of attained businesses
+ 1k
Direct employment
+ 1k
Indirect employment
1
startups
11% Trades and Manufacturing 36% E-Commerce 53% Logistic
FAKHER HOLDING AT A GLANCE

ANNUAL REVIEW

2020-07-04

Making Uncertainty Work

Three Lessons on Making Uncertainty Work in Your Favor, Larry Robertson , JUN 2020

When faced with trouble, the most adaptive leaders focus on a few key things and thrive.

It's unquestionable, these are uncertain times. As such, two deceivingly simple things hold true. The first, is that we have to relearn what we can rely on. The second, is that the ability to think differently or creatively quickly rises from a want to a vital need.

These simple truths are more nuanced than they first appear, and the implications of seeing (or missing) the gradation is critical for leaders, and especially entrepreneurs.

If you're only looking at the most immediate and obvious forms of uncertainty right now, you're missing the more important trend line. For the past 20 years, the environment in which we work and live has become increasingly uncertain. The proof is captured in countless annual leadership studies, from sources as diverse as PwC's CEO Survey, to the World Economic Forum's risk report.

Representative of the findings, PwC revealed that a full four in five leaders (82 percent) describe the world in which they must now lead by a single word: unpredictable. What's more, the 2018 WEC risk report made clear that the very nature of change is changing, becoming ever more complex. The upshot: while once more episodic, uncertainty is constant. Beyond predicting the path forward, walking it has become increasingly challenging.

What's fascinating is how consistently these same leaders say that the way forward isn't about strategy, or best practices, or any of the things that tend to get the most attention. Rather, it's about creativity.

For many organizations, uncertain times are the signal to batten down the hatches and stick ever more closely to what we know. And yet, even those who default to this falsely safer approach seem to know a more creative, adaptable, fluid approach is what's truly needed (77 percent according to PwC's CEO survey). What most lack is an understanding of how. That's where the "Three Acts of Creation" come in.

As simple as they may at first sound, as an advisor I've seen three simple acts--consciously recognized and applied as a habit-- to be the greatest source of adaptability, creativity, and resilience for leaders. Those "Three Acts of Creation," as I call them, are: choice, reaction, and improvisation. 

Choice

Choice is powerful, so much so that indecision is still a choice. It's the active thought and engagement in each and every choice that separates the quick from the dead in uncertain times. Too often, even without being conscious of it, we allow uncertainty to put us on autopilot, to simply do rather than to wonder, consider, and think anew about our choices.

Reaction 

The hidden danger of choice is that when we make one, we tend to assume the best will follow. That's why reaction is the second powerful and critical act of creation. In truth, reaction is the beginning of a new choice. The difference is that reaction most often begins with two silent handicaps. When the result of a choice is positive, we tend to let overconfidence cause us to drop our guard as we react. When it's negative, we often move backwards, not forwards, and seek to defend. There is no backwards in uncertain times.   

Read More: Three Lessons on Making Uncertainty Work in Your Favor

2020-06-22

O2O Commerce

Conquering Online-to-Offline Retail’s Trillion Dollar Opportunity,Aaron Orendorff ,May 2018

By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market.

This article examines proven approaches for connecting O2O (online-to-offline) commerce, including how Shopify Plus helped:

Magnolia Market bridge the physical-to-digital gap with AR
Allbirds grow into a $100M O2O footwear business in two years.

Last year when Amazon acquired Whole Foods for a staggering $13.7 billion, the topic of O2O commerce exploded.

Why? Because even though consumers are used to buying things like books, fashion, and electronics online … 82.5% of all retail sales will still happen inside physical stores as late as 2021.

This gap has come to be known as the “Trillion Dollar Opportunity” in media outlets like The Wallstreet Journal, Inc., Forbes, and more. What does it take to succeed?

Read More:O2O Commerce

O2O Commerce

By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market.

This article examines proven approaches for connecting O2O (online-to-offline) commerce, including how Shopify Plus helped:

Magnolia Market bridge the physical-to-digital gap with AR
Allbirds grow into a $100M O2O footwear business in two years.

Last year when Amazon acquired Whole Foods for a staggering $13.7 billion, the topic of O2O commerce exploded.

Why? Because even though consumers are used to buying things like books, fashion, and electronics online … 82.5% of all retail sales will still happen inside physical stores as late as 2021.

This gap has come to be known as the “Trillion Dollar Opportunity” in media outlets like The Wallstreet Journal, Inc., Forbes, and more. What does it take to succeed?

Read More:O2O Commerce

BACK
GET IN TOUCH

LETS START A JOURNEY

Main Office: Unit 4, 4Th Floor, Fakher Building , No.12, West Taban st., Nelson Mandela Boulevard, Tehran-Iran
Tel: +98 (21) 8867 8225
Email: info@fakher.ir
2019 © Fakher Holding. All Rights Reserved.
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ABOUT FAKHER

03
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